Google Adwords for Cyprus

Google AdWords in Cyprus


Despite the popular perception that Google is a search engine, reality is that Google, through its AdWords ad serving platform, is one of the world’s largest advertising networks. The vast majority of the Internet’s giant does in fact come from advertising. In 2015, Google’s AdWords worldwide revenue was a whopping US $ 52,4 billion out of a $ 74.5 billion total revenue!

Value for Money Online Advertising
How can this platform be so successful and bring in so much revenue for Google? The simple answer is that it works. For many companies wishing to promote products and services, advertising on Google is a value for money way of presenting their offers to ready to buy customers. Companies in Cyprus can of course use this advertising channel to reach their marketing goals economically.

Google Search Engine Marketing 
Google AdWords offers two ways to communicate an eMarketing message to your targeted audience. The first is through its search engine where text ads relevant to queries being made on it are served to a user and utilizes the Pay Per Click (PPC) model. If done correctly this is a high impact method of delivering advertising to a person looking for more information or ready to buy what you offer. For example if a user searches for “αεροδρόμιο Λάρνακας πάρκινγκ” on Google it is possible to serve an ad for a provider of such services.

Google Adwords Search Network

Ads can be geographically targeted only to Cyprus if desired and Google AdWords also offers a dazzling array of other targeting options. These include age and gender segmentation, targeting according to interests and even retargeting past web site visitors.

Google Display Network Advertising
The second method that Google AdWords serves advertising methods is through a huge number of associate web sites and other online properties called the Display Network with a choice of utilizing either PPC or Cost Per Thousand impressions (CPM). These web sites present to their users Google AdWords text and image ads through a sophisticated selection process. An advertiser may opt to show ads in specific web sites suiting an audience of interest, choose to show ads across the network wherever relevant content is present or target ads to people that have visited specific pages on the advertiser’s web site. Below you can see screenshot examples of Google AdWords appearing online.

Google Adwords Display Network Mobile 
Google Adwords Display Network Cyprus


Serving ads in Google’s Display Network is a cost effective way of enhancing branding and introducing new products and services to a Cyprus, or even higher defined geolocaton such as Nicosia, specific audience.  We make available our Google Express package as an introductory way of testing this method of online marketing with an extremely low cost. See more details on our Google AdWords Express for Cyprus package here.

Socialway's Google AdWords Services
We at Socialway have significant experience in utilizing Google’s AdWords platform and are a Certified Google Partner. We have been using it and the associated Google AdSense program since 2007 with extremely positive results for Cyprus companies and individuals. We offer comprehensive services for all facets of advertising with this platform; including account set up, ad creation, campaign optimization, market to mobile and remarketing. Occasionally, Google makes available to us free advertising coupons to attract new customers and we are happy to include them in special promotional packages.  

Contact us at info@socialwayeservices.com, call us at 70002665 or visit our offices in Nicosia for a consultation on how the AdWords advertising products can fit your organization’s needs and help you achieve your goals.